How I work
This is a 8-step roadmap based on design thinking and user experience (UX) methodologies. With it, I consider the big picture of your entire digital communications, your organisation’s mission and culture, and look at the data.
Every step builds on top of the previous one to ensure nothing has to be redone and no valuable organisational resources are wasted, as well as to implement them in the right sequence.
2. Data interpretation
3. Product report
4. Content plan
Think of wireframes as the blueprint for your website. It takes in everything we’ve learned from the previous blocks and connects it into a concrete layout.
The objective of the wireframes is to plan out where the content will be on each page and how the pages connect together (user flow). This makes it easy to separate the feedback on the general layout from the feedback on things like the font choice.
6. High-fidelity web design
Finally, it’s time for web design. After having planned out the layout, I can now focus on the branding, fonts, colours, graphics and the other little details that make websites look amazing.
The goal of this block is to provide you with a lifelike representation of what the website will feel like. It can even be made interactive with tools like Figma and InVision.
7. Development and QA
Once the web design has been finalised and confirmed, the developer is sent the source files from which they build the website.
After the first iteration has been finalised, I’ll provide detailed quality assurance (QA) to ensure a top-quality product that is SEO friendly and follows usability and accessibility guidelines.
Once the website has been finalised, the fun begins. And by fun, I mean real work—because now, the website needs a proper promotional strategy.
A good promotional strategy will help you reach and engage new audiences while reinforcing your relationships with existing ones. The launch of a new website is the perfect opportunity to reestablish your organisation as the leader in your space.